WIBF 2018 Featuring: Mikaela Jade

Break down barriers with Mikaela Jade the Managing Director of Indigital. Empowering Indigenous communities, particularly woman, Mikaela engages the digital economy to develop business opportunities. Having developed her own digital company Indigenous communities, she uses augmented and mixed reality to tell stories through new and emerging technologies. Indigital’s products include a line of t-shirts and postcards, emblazoned with Aboriginal art that comes alive when paired with the startup’s mobile application. The company also creates applications for other businesses and is currently working with Microsoft to tell the story of Namande — the 60,000-year-old figure of the Kakadu national park — using the tech giant’s HoloLens product.

Due to Indigenous focus and remote location and perceived as high risk, Mikaela has managed to secure investment. Mikaela recently partnered with Microsoft, and received the Veuve Clicquot New Generation Award. The award recognizes her success and vision as an entrepreneurial businesswoman.


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