Erin Ladd

Marketing Director for the New Mexico Tourism Department

Biography

Since 2017, Erin Ladd has been the marketing director for the New Mexico Tourism Department, and during that time, its flagship brand, New Mexico True, has maintained almost 11 years of record-breaking tourism growth. She holds a Bachelors of Journalism degree from the University of Missouri and a Masters degree in American Culture Studies from Washington University in St. Louis. She lives in Santa Fe with her husband and two toddler sons.